In Business Your Reputation Is Everything

By Michael Craven It is no secret that that there is often a negative stereotype when it comes to lawyers. Negative lawyer jokes abound and behind those jokes is the reality of the public perception of our profession. In fact, the American Bar Association issued an all-inclusive report on the public perception of lawyers in America using surveys and focus groups (1). The results showed both positive and negative perceptions. The positives included Americans sensing that attorneys are knowledgeable about the law and the majority felt they were represented well by lawyers. Many of those surveyed reported that the legal […]

Continue reading

Traditional Marketing Versus Online Marketing

Marketing your service or product to your audience is essential. If your product is not known to the audience, it is as good as being non-existent. Marketing your product is primary, but the channels used for marketing it are equally important. Digitization has seen many debates between traditional and online marketing. Online marketing is the new niche that has tools in abundance to boost your sales. In order to take full advantage of the internet world, one must make sure of having the right digital marketing agency that knows all the online tools perfectly. Traditional Marketing consists of newspapers, radio […]

Continue reading

Discovering Your Target Market

The first step in establishing your target market is to understand exactly why anyone would be looking for your product. Ask yourself what problem does your product solve? Also ask yourself what type of person or business would be willing to pay for your product as a solution to their problem. When determining your target market, who you think is your ideal customer, may not necessarily be right. It’s best to let research lead the way and take the guess work out of the equation. By looking at the statistics of who has already bought from you can help narrow […]

Continue reading

HR Strategy to Keep Your Workers Happy

By: George Butler Human Resources (HR) is a major growth industry in the small business and corporate arena. Gone are the days where bosses got away with making ridiculous demands of their underpaid, unhappy and frequently on-strike workers. In these current times, good employees are hard to come by and even harder to keep – strategy planning is essential. If you research an effective HR strategy ahead of time, that takes into account your most valuable assets, you’ll be saving money, enhancing productivity and growing a more positive working environment! Your Most Valuable Asset. Believe it or not, it is […]

Continue reading

Spurts of Enthusiasm and Lack of Interest

By Remez Sasson “Enthusiasm is the electricity of life. How do you get it? You act enthusiastic until you make it a habit.” – Gordon Parks – Do you sometimes feel enthusiastic, motivated and energetic when starting something new, but after some time lose your enthusiasm and interest? This can happen when practicing a self-improvement program, studying a new subject, dieting, exercising, or doing anything else. Though you understand the importance of what you are doing, know that it will help you, still, you let laziness set in, as well as lack of motivation, lack of enthusiasm, and lack of […]

Continue reading