Discovering Your Target Market

The first step in establishing your target market is to understand exactly why anyone would be looking for your product. Ask yourself what problem does your product solve? Also ask yourself what type of person or business would be willing to pay for your product as a solution to their problem. When determining your target market, who you think is your ideal customer, may not necessarily be right. It’s best to let research lead the way and take the guess work out of the equation. By looking at the statistics of who has already bought from you can help narrow […]

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HR Strategy to Keep Your Workers Happy

By: George Butler Human Resources (HR) is a major growth industry in the small business and corporate arena. Gone are the days where bosses got away with making ridiculous demands of their underpaid, unhappy and frequently on-strike workers. In these current times, good employees are hard to come by and even harder to keep – strategy planning is essential. If you research an effective HR strategy ahead of time, that takes into account your most valuable assets, you’ll be saving money, enhancing productivity and growing a more positive working environment! Your Most Valuable Asset. Believe it or not, it is […]

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