In Business Your Reputation Is Everything

By Michael Craven It is no secret that that there is often a negative stereotype when it comes to lawyers. Negative lawyer jokes abound and behind those jokes is the reality of the public perception of our profession. In fact, the American Bar Association issued an all-inclusive report on the public perception of lawyers in America using surveys and focus groups (1). The results showed both positive and negative perceptions. The positives included Americans sensing that attorneys are knowledgeable about the law and the majority felt they were represented well by lawyers. Many of those surveyed reported that the legal […]

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Traditional Marketing Versus Online Marketing

Marketing your service or product to your audience is essential. If your product is not known to the audience, it is as good as being non-existent. Marketing your product is primary, but the channels used for marketing it are equally important. Digitization has seen many debates between traditional and online marketing. Online marketing is the new niche that has tools in abundance to boost your sales. In order to take full advantage of the internet world, one must make sure of having the right digital marketing agency that knows all the online tools perfectly. Traditional Marketing consists of newspapers, radio […]

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