Why Business Leaders Must Set a Personal Mission

Entrepreneurs are bombarded with how-to advice on crafting a great mission statement for their companies. But if I wanted to relieve the pain and suffering that so many entrepreneurs experience while building great companies, I’d make them focus on the creation of a great personal mission statement instead. And I don’t mean just creating a statement about personal objectives that are embodied in the business. That relates to the public side of entrepreneurship — what’s onstage for all to see, in front of the curtain. I mean the leader should rigorously think through what he or she is working on […]

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